Helen Gurley Brown, Editor of Cosmopolitan from 1965 – 1997

I modeled for Cosmopolitan a few times before HGB handed the reins to Bonnie Fuller in 1997. In true Cosmo style, generally I was scantily clad, and once I was poised on top of a bare-chested male model. The critics of HGB’s “Sex and the Single Girl” philosophy (have it, enjoy it, use it to get whatever you want) would frown upon those sex-kitten tear sheets. But, as I said, I was on top of the male model, not under him, and I’m sure my rate was higher too. I bet HGB loved that women rule in the modeling world.

Posing for Cosmo in 1995

Though I can’t say I subscribe to her shameless vixen tactics, there’s no question Helen Gurley Brown changed more than magazine covers. “Sex and the City,” juicy topics on Girls’ Nights Out, models who strut the Victoria’s Secret runway in their skivvies and become household names—the legendary editor and author paved the way.

Some Things Helen Gurley Brown Taught Us, Beyond the Bedroom:

1. Hard knocks needn’t knock you down. A girl from Arkansas whose dad died in an elevator accident when she was 10 and whose sister contracted polio, acne-prone Helen graduated valedictorian of her high school class, couldn’t afford to finish college, and worked her way up the career ladder from secretarial jobs to ad copywriter to top of a Hearst masthead.

2. Be open to professional insight from your significant other. David Brown, Helen’s husband, encouraged her to write her groundbreaking first book and suggested the title, “Sex and the Single Girl.” He also wrote all the blurbs for Cosmo‘s covers.

3. Be honest. From broadcasting to prudish America in the early 60s that single women have sex and enjoy it, to openly admitting the many colleagues (and bosses) she slept with, HGB was always refreshingly frank. She also never hid behind her face lifts; she championed them, as well as her nose job, silicone injections—and anything that makes a woman feel good about herself (or just makes her feel good, period).

(See which supermodels admit they’ve had work done.)

4. Use your brain, not just your body. HGB said, “Beauty can’t amuse you, but brain work—reading, writing, thinking—can.”

5. “Never fail to know that if you are doing all of the talking, you are boring somebody.” —HGB

See 25 Iconic Cosmo Covers

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The show has a good mix of diva designers (one, a former male model, managed to offend all of the women on the panel by implying they didn’t know men’s fashion) and catty judges (Nicole especially), and the concept is pretty cool. BUT, I couldn’t focus on any of that because I was too distracted by host Elle Macpherson’s face. What has she done to it?

Elle Macpherson and Fashion Star Judges

I know the obvious answer: everything from plumping up her lips to Botoxing away any expression. Though she denies doing anything (except trying Botox in the past), I’m not sure I buy it. Who looks like that at almost 48?

I don’t think she’s given her gorgeous features a chance to see how they would settle into midlife on their own. Sure, Elle would not have looked like a cover girl forever, but the lines life draws on a face, the pulls of gravity on brows and jowls, suggest wisdom, experience, a relaxing of superficial priorities and a deeper sense of the stuff that matters, including sending a positive message to our youth.

I can’t say if I’ll feel the same way at 65, but at least at 40-something, I’m taking fading looks in stride. There are so many other places to look for beauty in life than in a mirror. Elle claims to feel the same way. What do you think?

Fashion Star's Elle Macpherson

A. She’s drinking from some artificial fountain of youth and not telling.

B. She’s blessed with age-defying genes.

C. The makeup and lighting on Fashion Star are making her look a little plastic.

As for Elle’s body, well, she continues to live up to her moniker “The Body” (she claims to have nabbed that nickname way before Heidi Klum did). No doctor can give you legs like that. Amazing. There’s some gossip that her voluminous breasts are perky for their age, but again she denies any plastic surgery. The six-time Sports Illustrated Swimsuit Edition cover model posed in a bikini for People magazine last week. Needless to say, most 30-year-olds who haven’t had kids yet would die to look like this!

Elle Posing for People Magazine at Age 48

See the video below, from five months ago, for a close up on Elle’s almost-50 porcelain-doll face…